Marketer.
Air Force veteran.
Building again.
If you have a full-time job, a family, and a short list of hours each day to build something on the side, that is exactly the seat I am in. I am building my personal brand with AI, in public, and sharing the real journey. Wins, mistakes, what I'd do differently. A few steps ahead. Not a few miles.
How I got here
Who · What · Why
Hey, I'm Anthony. I live in Chandler, Arizona. I'm a marketer and an Air Force veteran with twenty-three years across military, corporate, and marketing.
Started in the Air Force. Commissioned as an officer through ROTC at San Diego State, served as a Captain, career field in logistics planning. Turns out planning was always the thing. Moved into corporate at CarMax in 2006 as an operations manager, and that Fortune 500 retail job became my military-to-corporate bridge.
In 2013 I started my own thing under a brand called Marketing Access Pass. I ran a podcast and put my name and my face on a brand that wasn't named after me. It worked for a while. Then I pushed too hard and burned out in 2019.
MAP didn't die, it evolved. My wife took the wheel and turned it into a web design agency, and she still runs it today. Design, development, customer support, all of it on her side now. I help where I can.
Same year I burned out, I stepped into a marketing director role at a software company, and I'm still doing that job today. The personal brand went quiet for seven years, but the marketing work didn't. YouTube, conferences, podcasts, I kept showing up. Just never for my own brand.
In 2026 I decided to start building again. This is my side gig and I've still got the full-time job. If you're also working a day job and trying to build something on the side, we're in the same boat. That's who this is for.
I am not an AI expert. I'm a marketer who figured out how to use AI to do the work of a team without losing the humanity. That's what I'm sharing here. A few steps ahead, not a few miles.
Who this is for
The Hero · Not a pitch
I'm building this for one specific human, not a whole market. If it sounds like you, you're home.
You have a full-time job, a family, and a mortgage you can't skip. The income is on you, and quitting tomorrow is not on the table.
You're well into a decade or more of a real career. You have skills and stories worth sharing. You've thought about building a personal brand around them, but you haven't done it yet, or you started and stalled out.
You're past the stage where you need a stage. You don't want followers for the dopamine, you want freedom. The kind that comes from building something of your own.
You see AI everywhere and you know it changes the math. Most of what you see is too technical, too hyped, or written by people who never actually built a personal brand. You want AI to help you sound more like yourself, not less.
You have maybe two or three hours a day for this, usually at 5 AM with a coffee before the house wakes up, or 10 PM after it goes quiet. That's the same window I work in, and we are in the same boat.
If that's you, this site is for you. Read the blog, steal the prompts, and subscribe so the next one lands in your inbox.
How I work
Values · Non-negotiables