I gave away free help until people offered to pay me
I became the go-to guy in a 100-person group by answering questions for free. The paid work showed up on its own.
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Sheet A-06 · The Archive
The blog.
Every post. Every video. Every step of building this thing. Written for people trying to do the same thing. If I figure something out, it ends up here.
No posts in this category yet. Coming soon.
Write the way you talk, not the way you were taught
When I write, I default to formal. When I talk, I sound like a person. People connect with the second one.
Read now →Why I'm adding Medium back as a republishing channel
At zero readers, a pure audience match is a luxury problem. The real problem is that nobody knows your work exists yet.
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Why my personal brand is a chronicle
My wife read one of my posts and said it felt like a book about my life. She was right, and it changed how I see this whole thing.
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Why I'm building my personal brand slowly, on purpose
Fast was never the smart move the first time. It was pressure. Here is why I build my personal brand slowly on purpose now, and what slow actually catches.
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My grandfather's lesson on balance for my personal brand
My grandfather lived 98 years by one life lesson: everything in balance. Here is how that lesson shapes my personal brand work today.
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Why I keep my social proof off my new personal brand
I have a closet full of social proof from 13 years of work. I am keeping all of it off this new personal brand on purpose. Here is why.
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Why I sleep on every big personal brand decision
The night I tried to force a big decision about my content setup, it stayed a mess. I slept on it, and the morning version was simpler than anything I built awake.
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I killed a blog post after six rewrites.
A blog post I rewrote six times before killing it. The reader test that should have ended it sooner, and the gap I left on the blog instead.
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Why Claude won't use your skills unless you tell it to
A Claude skill that is not auto-triggered will not get used. One sentence per skill in your global settings closes the gap.
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