How I Built My Entire AI Workspace in One Day
I sat down with Claude on a Saturday morning. By that night I had a domain, an archetype, four foundation documents, and three new client leads.
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The blog.
Every post. Every step of what I'm figuring out about AI. Written for people trying to do the same.
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The Four Things Your Audience Actually Cares About (and Nothing Else)
Save time. Save money. Make money. Make things easier. Every piece of content that works hits at least one.
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How I Applied StoryBrand to My Personal Brand (and What I Got Wrong for Years)
StoryBrand says the customer is the hero. I learned that in 2017 and have been catching myself getting it wrong ever since.
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The Me vs Them Trap: Why Your Personal Brand Isn't Growing
Most personal brands fail because the creator talks about themselves instead of solving problems.
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Why I'm Anti-Guru (and Why I Think It Cost Me Last Time)
I bought new clothes, new shoes, and a new watch for my first real industry conference in 2013. I thought I had to look the part. The costume cost me my voice.
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How I Picked My Niche After 13 Years of Going Wide
I ran a podcast with 75 episodes and 141 five-star reviews and still quit. Here is the one human I am writing for now.
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Your Audience Is Just You. Stop Building the Avatar
The audience research most personal brand advice prescribes is a distraction. The mirror was always the better tool.
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The Three Phases of My Personal Brand Build (and the Trap I Already Fell Into)
The third time I rewrote the same blog post, I realized I had jumped ahead. Here are the phases I committed to, the trap I fell into anyway, and how to avoid it.
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Why I'm Building in Public (and Why Most People Won't)
Building in public means showing the real numbers, the real mistakes, and the real process. Most people won't do it.
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