How I built my entire AI workspace in one day.
I sat down with Claude on a Saturday morning. By that night I had a domain, an archetype, four foundation documents, and three new client leads.
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Sheet A-06 · The Archive · Page 6
The blog.
Every post. Every video. Every step of building this thing. Written for people trying to do the same thing. If I figure something out, it ends up here.
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The four things your audience actually cares about.
Save time. Save money. Make money. Make things easier. Every piece of content that works hits at least one.
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How I applied StoryBrand to my personal brand.
StoryBrand says the customer is the hero. I learned that in 2017 and have been catching myself getting it wrong ever since.
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The Me vs Them Trap: why your personal brand isn't growing.
Most personal brands fail because the creator talks about themselves instead of solving problems.
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Why I'm anti-guru (and why I think it cost me last time).
I bought new clothes, new shoes, and a new watch for my first real industry conference in 2013. I thought I had to look the part. The costume cost me my voice.
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How I picked my niche after 13 years of going wide.
I ran a podcast with 75 episodes and 141 five-star reviews and still quit. Here is the one human I am writing for now.
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Your audience is just you. Stop building the avatar.
The audience research most personal brand advice prescribes is a distraction. The mirror was always the better tool.
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The three phases of my personal brand build (and the trap I already fell into).
The third time I rewrote the same blog post, I realized I had jumped ahead. Here are the phases I committed to, the trap I fell into anyway, and how to avoid it.
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Why I'm building in public (and why most people won't)
Building in public means showing the real numbers, the real mistakes, and the real process. Most people won't do it.
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