Why I claim handles on platforms I may never use
Claim the handle on every platform that could plausibly matter, even ones you are sure you'll never use. Reservation is free. Recovery is not.
Every post. Every video. Every step of building this thing. Written for people trying to do the same thing. If I figure something out, it ends up here.
No posts in this category yet. Coming soon.
Claim the handle on every platform that could plausibly matter, even ones you are sure you'll never use. Reservation is free. Recovery is not.
My last brand was a three-word company name. Almost no one remembered it. This time I built the name around what people would actually repeat.
Reddit ranks high on Google now, but it is a Q&A forum, not a place to publish articles. The reach is real. The format fit is not.
AI writes small fakes onto your personal brand site if you let it, and they erode reader trust before you notice.
You are still figuring out who you are. Locking in a perfect version of your personal brand locks it to who you were the day you locked it.
I went hunting for an automated email workflow from day one. The fix was zero clicks after publish, not a smarter draft.
Every chat session ends and what surfaced inside it disappears when the tab closes. Capture before the chat dies, or the next session starts back at zero.
I published 15 blog posts before I touched email automation. It looked like discipline. It was procrastination of a setup task I avoid.
You don't need to be everywhere. You need 2 or 3 platforms where your audience already hangs out, that rank on Google, and that run from one source piece of content.