Don't auto-insert a tagline that hasn't earned its spot.
If your tagline needs a paragraph of explanation every time it appears, it has not earned its spot yet.
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Sheet A-06 · The Archive · Page 4
The blog.
Every post. Every video. Every step of building this thing. Written for people trying to do the same thing. If I figure something out, it ends up here.
No posts in this category yet. Coming soon.
How I wrote my origin story using AI.
Your story already exists. You just haven't organized it yet. AI can help you pull it out, not make it up.
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Why your social share preview shows the wrong image.
After a slug change or featured-image update, the social share preview stays stale for weeks unless you refresh it. Here is the fix.
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I cut 3.6MB from my blog with one WebP script.
Most personal brand sites carry a few oversized images. One AI prompt gets the weight off permanently.
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How to add an llms.txt to your personal brand site.
Most personal brand sites are missing the small file at the root that makes them easier for AI engines to read. Mine took an evening. Here is how to add yours.
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Why I wrote my disclaimer page before any affiliate link.
Most personal brand operators wait for the affiliate link before they write the disclaimer. I did the opposite. The page became a trust signal.
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The five pages your personal brand website needs.
Most personal brand sites have around eight pages. Mine has five. None of them list what I have already done.
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A personal brand site is a living document.
Business websites are brochures. Personal brand sites are chronicles. The two are different products and they need different build approaches.
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Self-host your fonts: faster, safer, simpler.
Most personal brand sites still call Google Fonts. The cost is a third-party request and an extra dependency. Self-hosting trims both.
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