Sheet A-03 · The Guide

Career marketer.
Air Force veteran.
Building again.

I'm one person. I have a full-time job, a family, and a short list of hours each day. I'm building my personal brand with AI, in public, and sharing the real journey. Wins, mistakes, what I'd do differently. A few steps ahead. Not a few miles.

01

The short version

Who · What · Why

A-03-01

Hey, I'm Anthony. I live in Chandler, Arizona. I'm a career marketer and an Air Force veteran. Twenty-three years across military, corporate, and marketing.

Started in the Air Force. Commissioned as an officer through ROTC at San Diego State, served as a Captain, career field in logistics planning. Turns out planning was always the thing. Moved into corporate at CarMax in 2006 as an operations manager. Fortune 500 retail. My military-to-corporate bridge.

In 2013 I started my own thing under a brand called Marketing Access Pass. Ran a podcast. Put my name and my face on a brand that wasn't named after me. Got traction. Pushed too hard. Burned out in 2019.

MAP didn't die. It evolved. My wife took the wheel and turned it into a web design agency. She still runs it today. Design, development, customer support, all her. I help where I can.

Same year I burned out, I started working as a marketing director at a SaaS company. Still doing that job today. The personal brand went quiet for six years while I kept showing up in corporate.

In 2026 I decided to start building again. This is my side gig. I've still got the full-time job. If you're also working a day job and trying to build something on the side, we're in the same boat. That's who this is for.

I am not an AI expert. I'm a marketer who figured out how to use AI to do the work of a team, without losing the humanity. That's what I'm sharing here. A few steps ahead. Not a few miles.

02

The long version

Timeline · The real one

A-03-02
2003 · Commissioned
Air Force. Logistics planner.
ROTC at San Diego State. Commissioned as an officer. Served as a Captain with a career field in logistics planning. Moving people, parts, and missions on time, under pressure, with tight resources. Turns out planning was always the thing.
2006 · Corporate
CarMax. Operations manager.
The military-to-corporate bridge. A Fortune 500 retail operation. Managing real teams and real metrics at scale. Different uniform, same discipline.
2013 · First swing
Marketing Access Pass.
Started my own thing under a brand called Marketing Access Pass. Ran a podcast. My name and my face, on a brand that wasn't named after me. Got traction. Got excited. Pushed way too hard.
2019 · Handoff
Burnout. New chapter.
Burned out. My wife took over MAP and evolved it into a web design agency she still runs today. Same year, I started as marketing director at a SaaS company. Still doing that job.
2026 · Back
With AI. On the side.
Building the personal brand again, as a side gig, while I keep the day job. AI lets one person do the work of a team. If you're also working full-time and trying to build something on the side, you're the person I'm making this for.
03

How I work

Values · Non-negotiables

A-03-03
VALUE / 01
Honest over polished.
If it didn't work, I'll say so. If I don't know, I'll say that too. No fake expertise.
VALUE / 02
Systems over hustle.
I've already tried hustling harder. It nearly broke me. Now it's AI plus systems or nothing.
VALUE / 03
Family first.
My wife. My dog. My kid. My parents. My in-laws. My brother. They come before content, every time. If I have to choose, it isn't even close.
VALUE / 04
Show the work.
I'd rather share the messy draft than hide until it's perfect. Receipts beat theory.
VALUE / 05
Respect the audience.
No spam. No hype. No pretending I have answers I don't have. Your inbox and attention are not free.
VALUE / 06
Build in public.
Every real decision, out loud. If you can see me make it, you can learn from it. Or avoid my mistakes.