Why I'm building in public (and why most people won't).
Building in public means showing the real numbers, the real mistakes, and the real process. Most people won't do it.
Read→
Sheet A-06 · The Archive
The blog.
Every post. Every video. Every step of building this thing. Written for people trying to do the same thing. If I figure something out, it ends up here.
◆ LATEST POST
Why I cut my platform list from 9 to 3 before I posted anything.
You don't need to be everywhere. You need 3 platforms that rank on Google, cross-link to each other, and run from one source piece of content.
Read now →How to pick AI tools without going down the rabbit hole.
You don't need 15 AI tools. You need 3 or 4 that do the job. Here's how I picked mine.
Read→
The four things your audience actually cares about.
Save time. Save money. Make money. Make things easier. Every piece of content that works hits at least one.
Read→
The Me vs Them Trap: why your personal brand isn't growing.
Most personal brands fail because the creator talks about themselves instead of solving problems.
Read→
How I applied StoryBrand to my personal brand.
StoryBrand says the customer is the hero. I wrote that on my website in 2015 and still got it wrong for five more years.
Read→
The four content pillars I chose (and why only four).
Content pillars keep you focused. Without them, you post about everything and connect with no one.
Read→
How I chose my visual identity (and why I picked the Architect).
Your visual identity should come from who you are, not what looks trendy. I picked mine from a career pattern I almost missed.
Read→
How I wrote my origin story using AI.
Your story already exists. You just haven't organized it yet. AI can help you pull it out, not make it up.
Read→
How I picked my niche after 13 years of going wide.
I ran a podcast with 75 episodes and 141 five-star reviews and still quit. Here's the one human I'm writing for now.
Read→
Why I'm rebuilding my personal brand with AI, in public.
I already built one. It almost broke me. This time I'm doing it with AI, and I'm showing every step.
Read→